Exploring the potential of Web 2.0 to improve knowledge directories and group mind

In this paper we examine how the use of Web 2.0 tools (such as Wikis, Blogs, Social Networking) might provide a digital foundation for a Transactive Memory System (TMS). TMS facilitate knowledge sharing and retrieval processes in groups by the use of a well-maintained knowledge directory. The theory of TMS explains how it is that a group appears to have a group mind and research shows that a well functioning TMS improves group performance. Web 2.0 software embeds data about authors, interested parties and related information into the content created in these tools, constituting essentially a knowledge directory which can be used to locate knowledge seekers or advise them of content they may be interested in. Consequently, the use of Web 2.0 tools may improve knowledge absorption and utilisation by supporting TMS. This is a conceptual paper, which seeks to provide a link between Web 2.0 and TMS and, by implication, enhancement in the functioning of groups and organisations.